Client. Royal Show    Agency. WDM   Production Company. Resin   Director. Grant Lovering
Resin. Direction, Production, Editorial, 3D, Compositing, Grade, Motion Design

Resin was selected by agency WDM to produce the commercials for the 2008 Royal Show. The commercial feature the iconic clowns that come to life with the excitement of the new attractions at this years event.

Resin’s approach, merged live action plates with CG clowns tracked and composited into the scenes. The project provided a great challenge to the animation team in the 3D department and the character development. Achieving the balance of bringing the clowns to life without freaking those clown phobs out. Details such as creating a sideshow alley environment with passers by, flashing lights and fireworks purely for lighting and reflection information added enormously to the finished result. A slick motion ident for the reveal of the new Royal Show brand was integrated with CG fireworks.