Client. The Dunes    Agency. PR Management/Hudson Howells   Production Co. Resin   Director. Grant Lovering   
Resin. Treatment, Direction, Production, Editorial, Grading

Chosen after an extensive selection process, Resin was engaged for the production of the brand commercial. In a tight timeframe of just over 3 weeks, Resin wrote the treatment then planned and executed the entire production, including an elaborate shoot for the commercial over several days. The shoot involved sourcing over a dozen locations, casting over 20 local talent, the coordination of boats to appear in the commercial, helicopter aerials and crane shots. The crew worked tirelessly to capture some stunning footage that has seen the production of a 30 second TV commercial launched on the weekend and a 3 minute presentation available on DVD to prospective buyers.

Once shot, the material was edited and graded back at Resin in the real-time online grading suite where the most difficult task was deciding what to leave on the cutting room floor. With our client's commenting that the hairs on the back of their neck were standing on end at the final viewing, we felt comfortable we had delivered.