Like this blog we’ve let our pr activities slide a bit over recent times and when all else fails nothing makes you feel like you’re back in the game than getting a new reel cut. I must admit the hardest part of creating a reel is finding a piece of music to build the reel around. I’m not one for finding something that is too up to the minute or mainstream which often makes the task more time consuming. I found this track from Messer Chups that just worked. Previously we’ve threaded a bit of script through the reel, feedback was positive, this time we thought we’d keep short and sharp and stay under the two minute barrier. We also decided to let go a lot of the older things that whilst are still reel worthy we eventually needed to say goodbye. So this really is just a reel of the past 12-18 months with maybe one or two exceptions.

One thing we thought best to work in was a quick before/after shot to show the furry quoll running in the electromatic. It seems a number of our clients didn’t realise it was CG and were wondering what we actually did on the job  - what an awesome compliment.

Hope you like, feel free to leave some feedback or questions.

You can check the reel on the site or for those viewing in the browser the embed below.

ps. And if anyone was following the making of an ident…it’s not forgotten but definitely suffering a slow and painful death. We have got a board fairly resolved which we’ll post soon. Anyone want to fund making it

Embedded film, visit the blog to view.

Embedded film, visit the blog to view.

So here’s our thoughts on how we are going to approach it.

How do we interpret the essence of Resin in motion?
Hardly ground breaking, but we’d like to convey key characteristics of the studio and our work in an abstract manner. Our studio is quite diverse and not really defined by a house style or niche but we have been able to define the qualities of what we do and stand for and the piece should echo those.

To embody the essence of Resin we determined the piece should be artistic, bold, dramatic, contain subtlety, evoke curiosity, be well architected, contain an element of the unexpected, layering of detail, visually and aurally arresting, demonstrates a high level of refinement and attention to detail. It should be engaging for the viewer and leave them with the desire to watch it again and explore the piece which will reveal more each time you view it. It should immediately demand the attention of the viewer for this small moment and leave them seeking more, it should be desirable and exclusive.

At Resin, each year we create an internal project that we use as a creative outlet. All of the work we do is service based work so this is an opportunity for us to be the client and the service provider.

As this type of project is internally funded they can often drag on for quite a period of time and some cases they haven’t reached completion. A noteworthy example below was something we started back in 2007 as we wanted to further our knowledge with fluid simulation. The project sat half complete for quite some time and was then picked up again toward the end of 2008 and finished off. An unexpected result was the project then led to a series of real project enquiries.

At the start of this year we talked about creating a new ident for Resin. The brief was distilled down to create a mood piece that evokes the essence of Resin.

This is the first post of what will be a series over an indefinite period of time. Next post in the series will go into response to the brief and the treatment ideas.

Our Ident from 2008.

Embedded film, visit the blog to view.

Lets hope there is nothing to read into the order of the list.

Commercials – Animation
WWF, Ticks – XYZ Studios
Evian, Babies – MPC
The Beatles: Rock Band, Intro Cinematic – Passion Pictures, London
BBC, Eat Up Brain - Three Drunk Monkeys
Toyota, Re-Skinned – Rotor Studios
Wicked, Pole Dancing Geisha – Resolution Design
Syfy, House of Imagination – MPC
Gulaku, Candy Store – Cutting Edge
MOH, Diabetes Phase 2 – MFX
Wattyl, Solagard: Factory – The LAB Sydney
Target, Toy Sale (2D) – Iloura
DJ Hero – Framestore
Red Bear, Noodle – Liquid Animation
Mitsubishi Lancer Evolution, Defy Physics – Resin

Commercials – Visual Effects
McDonalds, Player Escort – Ben West
Tiger Beer, New York – Oktobor
Ag, Ideas – XYZ
Beerenberg – Storm Studios, Norway
Nestle Club – Collider
Kerry LowLow, Mouse – MPC London
AT&T, Blanket – MPC Los Angeles
Lennox, Absolute Comfort – Resin
Madhya Pradesh Tourism, Dekha – MFX
Steinlager, Keep it Pure – Cutting Edge
Football Federation Australia, Come Play – Cutting Edge
Open University – Iloura
Kia Soul, This and That – Framestore
Canon, Get Creative with Your World – Liquid Animation

Thanks JO!