KWP's creative team came to us with the idea around car loans for all types conveyed through amusing personalised number plates.
The Solution
We discussed ideas about how to bring the plates to the screen and came up with the idea of a mock production line with mechanical bots.
Completely out of character for us, we took that idea and well went to town with it, designing and building a pretty elaborate team of robots with a full mechanical rig that end up stealing the show. The irony of the logo tweak at the end wasn't lost on our MD who kept following up on our progress only to be told we were just tweaking one more detail.
