TREATMENT,DIRECTION,PRODUCTION,SET,CHARACTER & PRODUCTION DESIGN,3D,COMPOSITING
RESIN
SOUND
BEST FX
The Brief
Provided with the opportunity to visually interpret the script that places a laconic Aussie Thor as the new brand for Powerball.
The Solution
Our treatment was based on a composite live action and CG execution. We wanted to create a fantasy like world high above in the heavens where Thor sits back and amuses himself. We developed the idea of some additional characters that keep Thor company, including Powerballs from a bygone era and a couple of large reptiles. The set we designed was inspired by Celtic iconography and granite like relics. The scales established enhanced the stature of Thor.
While casting for the role of Thor, we worked with our production team designing Thor's costume and built a green screen version of Thor's throne for the shoot. Meanwhile our 3D department was busily working away at building the 3D set and other characters that feature. We produced a pre-vis of the commercial prior to the shoot which gave us the opportunity to experiment with the shot composition and camera movement and put together some rough edits of how the commercial could be cut together. This was an enormous benefit demonstrating our vision to agency, client and was vital on set to demonstrate to the DOP and grips what we were after. For the shoot we filmed on the 4K RED camera.
Post shoot, the talent and 3D set came together with a healthy splash of atmospherics.
