Resin handled the project in it's entirety from the agency storyboard through live action direction, production and the creation of the 3D character.
The team directed and produced the live action production as well as capturing our own HDRI data for lighting reference, measurements for tracking and the challenge of building up enough reference points on set for our talent to perform to. The live action plates were shot on the RED One camera.
Back in the studio Mamee was created from the ground up with a full rig for the range of body and facial movements required for this spot. Time was spent resolving the fur, including dynamics and ended up being an environment lit solution to help it sit in the live action scene.
