Each year we are provided with a poster design and a no holds barred, open brief to write and produce a TV commercial to promote the festival.
The Solution
The Resin team developed a concept which saw the babushka dolls exploring the city preparing for the Adelaide Fringe, captured cinema verite around our city unbeknown to passers by.
We went out and shot a heap of handheld snippets around the city on a consumer handycam. Rather than coordinate specific events we searched to find little moments that could be used to integrate the babushka dolls into scenarios and build the storyline. Leaving it open ended like this is a freedom we don't always have, but provided great opportunity to develop some cute and clever moments that would have been difficult to script.
Technically we also wanted to challenge ourselves, integrating 3D animation into a handheld live action scene with a variety of uncontrolled lighting conditions. Compositing it all together was quite a task matching the handheld motion blur, then matching the computer generated animation to make it sit into the scenes convincingly required some massaging. The evidence suggests some of the scenes really are quite convincing, so much so we believe someone who shall remain nameless at the Fringe suggested they ask Resin if they could borrow the costumes they created for the ad to use at the launch.
