Resin faced the improbable task of pulling together this entirely CG spot in 2 weeks. Did we mention it is night and wet and a chrome drift car needs to transform into a bad ass Control Freak?
The Solution
This project was a challenge and achievement for the timeframe. The creation of all the assets alone was tight for the timeframe, but to also resolve an animated transformation and get it rendered and comped was tight.
The Control-Freak was been developed to become the face of Bridgestone's Adrenalin performance tyre and the spot debuted as a trailer scheudled prior to the feature film Transformers. The 3D geometry we created for Control-Freak was then used to create a cool dimensional toy (frame right) that was available in the Bridgestone outlets.
