Building upon the success of the branding commercials Resin worked with KWP to further expand upon the treatment to work in a retail capacity for the promotion of special offers and competitions. There have been a few to date and the most recent which we are featuring today is promoting a large prize pool giveaway. KWP's creatives came to us with an interesting treatment based around the concept of "just add water".
The Solution
The commercial see's the return of Slavomir, our unassuming paper reading commuter who debuted in the Evolution commercial produced late last year. The style is a cross between a "side-scroller" platform game, cut out paper-pin animation blended with some CG components. The execution is memorable, fun, works in a retail capacity without being typically retail and continues to build upon the bold new branding campaign.
